Visual Identity Extension & Brand Collatera - Joji International

Making a brand wearable, visible, and unforgettable.

Role

Lead Brand Designer

Industry

Productivity & Networking Industry

Overview

Joji International is a Productivity & Networking brand with a growing lifestyle edge. After establishing their core identity, the next phase was bringing the brand to life across everyday, tactile experiences, from tote bags and t-shirts to thermos bottles and signage.

The goal? To extend the Joji brand beyond digital touchpoints and create a unified, elevated look in the physical world.

My Role

As the Lead Brand Designer, I oversaw the application of Joji’s visual identity across a wide range of branded merchandise and physical assets, ensuring consistency, clarity, and style.

Overview

The goal? To extend the Joji brand beyond digital touchpoints and create a unified, elevated look in the physical world.

My Role

As the Lead Brand Designer, I oversaw the application of Joji’s visual identity across a wide range of branded merchandise and physical assets, ensuring consistency, clarity, and style.

Creative Direction

The challenge was to keep Joji’s identity flexible yet recognizable, adapting its core elements across various surfaces and formats without losing its professional, modern tone. Each application was treated as an opportunity to reinforce the brand’s personality while maintaining utility and visual harmony.

Deliverables

Branded t-shirts and crew necks
Custom tote bag design
Thermo bottle branding
Directional and promotional signage
Application-ready identity mockups and templates

a black cellphone with a white letter on it

Outcome

The Joji brand evolved into a lifestyle visual, no longer just a logo, but a presence. These physical brand extensions helped reinforce Joji’s influence in both professional and casual spaces, making the brand feel personal, wearable, and everywhere.